This integrated campaign was geared towards Gen Z students during back-to-school time. It features art and copy that appealed to a younger audience. The campaign consisted of a 20 page direct mail booklet with a sticker page insert, hundreds of animated banners and many, many emails.
AGENCY: Wunderman Thompson
CLIENT: Best Buy
EXECUTIVE CREATIVE DIRECTOR: EJ McNulty
CREATIVE DIRECTOR: Tasha Frey
ASSOCIATE CREATIVE DIRECTOR: Miranda Woehrle
PRODUCTION DESIGN DIRECTOR: Ann Johnson
DESIGNERS: Sara Hammerstad, Ann Losinski, Megan Berray Larson, Jason Maass & Mai Vang
RETOUCHERS: Ann Johnson, Ron Lenehan and Troy Lang
COPYWRITERS: Andy Zetzman, Andrew Bowsher & Brett Morris
This 20 page Black Friday ad was the final newsprint ad Best Buy printed. WT produced a large-scale, 10-day photoshoot during the height of the 2020 pandemic. All shots are original photography. I directed retouching and production on this piece. Images from the shoot were used across multiple Best Buy Channel executions.
AGENCY: Wunderman Thompson
CLIENT: Best Buy
CREATIVE DIRECTOR: Tasha Frey
ASSOCIATE CREATIVE DIRECTOR: Miranda Woerhle
PRODUCTION DESIGN DIRECTOR: Ann Johnson
RETOUCHERS: Ann Johnson, Ron Lenehan, Troy Lang
DESIGNERS: Craig Golden, Nick Petersen, Elizabeth Hauck
PREPRESS AND PRODUCTION: Ann Johnson
PRODUCERS: Kel Nelson, Sarah Fisher
PHOTOGRAPHERS: Paul Nelson, Phil Bode, Brett Erickson, Janelle Olson, Julia Peterson
Stylists: Lynn Ostrowski, Gerald Kollodge
This 20 page Toy Guide Direct Mail featured all vendor-supplied products, carefully designed and retouched to look as if they were shot together. My team and I created the page curls and paper elements, which were elements of Best Buy’s Holiday Style Guide. I led the retouching, production and prepress on this project.
Some of the unique features of this piece are:
• Text codes that link to landing pages, making product information and purchase easier and more immediate
• A word find game to encourage more interaction with the pages by children and parents
• A tear-off wish list that kids can fill out themselves
AGENCY: Wunderman Thompson
CLIENT: Best Buy
CREATIVE DIRECTOR: Tasha Frey
ART DIRECTORS: Miranda Woehrle & Elizabeth Hauck
RETOUCHERS: Ann Johnson, Ron Lenehan, Troy Lang
DESIGNERS: Craig Golden, Nick Petersen
PRODUCTION & PREPRESS: Ann Johnson
Careful pre-planning and photo direction during the shoot was necessary to get exactly what was needed for copy space. I added the photos you see in the Instax product, as well as the photos in the book. I gave special attention to the blacks in the cameras to be sure their detail didn’t plug up on newsprint.Agency: Wunderman Thompson
CLIENT: Best Buy
CREATIVE DIRECTOR: Tasha Frey
RETOUCHER: Ann Johnson
PHOTOGRAPHY: Best Buy Photo Studio
This photoshoot required space planning and in-studio direction to achieve the areas needed for text, while not looking too strange without the text. I added in the steam, the projection on the wall and insets in the electronics. The products were appearing so small that I enlarged them all 10% to give them a little more presence but remaining to-scale with each other.
AGENCY: Wunderman Thompson
CLIENT: Best Buy
CREATIVE DIRECTOR: Tasha Frey
RETOUCHER: Ann Johnson
PHOTOGRAPHY: Best Buy Photo Studio
I outlined, color balanced, held or created shadows for hundreds of images that appear in this art book about Emil Milan, which was a successful kickstarter campaign.
CLIENT: Thoughtfull
CREATIVE DIRECTOR: Dan Saal
RETOUCHER: Ann Johnson
