BEST BUY BACK-TO-SCHOOL DIRECT MAIL

This 20 page direct mail piece was geared towards Gen Z students during back-to-school time. It features art and copy that appealed to a younger audience.

AGENCY: Wunderman Thompson

CLIENT: Best Buy

CREATIVE DIRECTOR: Tasha Frey

ASSOCIATE CREATIVE DIRECTOR: Miranda Woerhle

PRODUCTION DESIGN DIRECTOR: Ann Johnson

RETOUCHERS: Ann Johnson, Ron Lenehan, Troy Lang

DESIGNERS: Craig Golden, Nick Petersen, Sara Hammerstad