BEST BUY BACK-TO-SCHOOL DIRECT MAIL
This 20 page direct mail piece was geared towards Gen Z students during back-to-school time. It features art and copy that appealed to a younger audience.
AGENCY: Wunderman Thompson
CLIENT: Best Buy
CREATIVE DIRECTOR: Tasha Frey
ASSOCIATE CREATIVE DIRECTOR: Miranda Woerhle
PRODUCTION DESIGN DIRECTOR: Ann Johnson
RETOUCHERS: Ann Johnson, Ron Lenehan, Troy Lang
DESIGNERS: Craig Golden, Nick Petersen, Sara Hammerstad